It’s a good habit to dedicate some time to research, and this was the right opportunity to do so.
Market rules, competition and any sort of logistical reason stir up our daily race against time,
which hinders research work Nevertheless, no sterility or moaning or shirking from our responsibilities is justified.
an advertising agency,
a pharmaceutical company operating in the precision oncology sector
fencing as a metaphor of surgery
a calendar for 2018
me, one of them
It’s no secret that photography means “drawing with light”
So I decided to draw with light myself
Light as the fencer
Foil as the precision tool for the winning thrust.
Research implies study, method, accuracy, analysis, tests.
The same principles led my research finding the exact shape of light that conveyed the given concept.
At the beginning of every research our vision is blurred and we make missteps, but gradually we get closer and closer to the target until we hit it.
Although light painting has never been my speed, I took up the challenge: to develop experience in an unexplored field, to functionally express the topic.
Here you’ll find the pictures we shot and the usual video disclosing how we operated behind the scenes.
Agency: Welcome ADV
Light Fencer: GL Micheletti
In collaboration with Liceo Mascheroni
and the traineeship of Luca Bonfanti and Michele Ghezzi
we were able to realize this behind the scene.
In young we trust!
Be this video a metaphor or not (?)
Watch it right to the end,
we talk about green, cooperation, values… and football, too!
A great team needs to share values to win
It sounds like a slogan
But after all… it’s a slogan, that tells also the truth
These are the details that strengthen work team
ours has been working hard for years
our costumers are doers
collaboration couldn’t be more fruitful
Luckily, we are supported by skilled counselors, too
they help us keep everything under control
both thoughtfully and cheerfully
watch the video, it will clear it up for you
To do things properly,
we work from dawn till dusk
to catch the best light
Respect for people is crucial
Our style is built on it
It’s in the eyes of people we meet that we can see our results
People’s appreciation of what you’re doing is rewarding, isn’t it?
Enjoy the view!
Incontro Leone per una birra al BG Birra
mi dice: “ho scritto un libro”.
“E vabbè…” rispondo io “sai che novità”
Leo si corregge, “volevo dire, ho pubblicato un mio romanzo
si intitola -Il balilla innamorato- con Edizioni Bolis…”
“…sono alla ricerca di un luogo per la presentazione, vorrei evitale la solita libreria,
l’idea è quella di un piccolo show da teatro on/off con dei brevi recital”
Gli propongo: “facciamolo nel mio studio, cosa ne dici?”,
mi guarda con i suoi occhietti vispi, capisco al volo che l’idea lo attira.
“Un cubo bianco, buio, uno spot sul palco!”
suggerisce Alessandra che si unisce alla conversazione.
La serata è stata apprezzata, un centinaio di persone e altrettanti libri venduti
ho ripreso l’evento con camera fissa, qui sotto trovi il video integrale di 40 minuti
poi ho confezionato un piccolo trailer selezionando un frase per ogni testimonial.
ENTREPRENEURS WHO WORK
The title might sound provocative,
Let’s specify it immediately: for me it is, indeed.
Entrepreneurs who work,
get their hands dirty,
expose themselves, act consciously and passionately,
hire the young, less young and even less young ones
put their lifetime savings on the line, to go on,
in this time of crisis, to avoid laying off their staff.
Entrepreneurs who work
all day long
training never stops,
research done in “leisure time”.
Entrepreneurs who work,
they have flaws, too, that’s undeniable,
sometimes they walk head down,
don’t take a breath,
take up time from their family
barely go to the theatre, to the cinema, to a vernissage…
find the time, if you manage to.
Entrepreneurs who work
judge them as you want
you may think that’s rhetoric
but they have what it takes
look at them in their face
that’s the right chance.
Maybe the rhythm of time passing frightens us,
that’s why its value is often neglected?
But our choices, priorities and approach to life
are measured by the time we devote to our actions.
Skipping the chapters of a book to find out how it ends or pushing the fast-forward button.
We fool ourselves and don’t even understand why.
Being aware of time passing by makes us aware of the value of any single object we hold in our hands, too.
Paying attention to the flow of every single action makes us deeply understand the effort put into creating a product.
Almost all of us own a car and we know every car’s heart is the turbochargers.
Turbochargers’s mechanized process of creation surely can’t be defined as very thrilling.
But telling through images the time and the rhythm needed to produce it
helps us get the necessary perfection employed to make it carry out its worthwhile task for days, months, years.
So take your time, there’s also some good music, obviously at the right pace.
After all, it’s just a couple of minutes, maybe the time you need to discover the value of your own time
The soundtrack comes from four guys,
street musicians, probably students
looking for some money
to satisfy their everyday needs
The shots come from history,
the history of a city, of humanity,
They come from the symbols of the past and those left by afterwords for the future generations to remember
The support comes from the best travel mate ever,
Paolo, who tirelessly sustains me during my journey
with his culture, his organisation and his patience
The gratifications come from light,
the ink I use to express
my work, my pleasure, my life,
a great emotion
Waste shooting are we sure?
Ma grand mother told me to check well before throw out of the window my wastes.
You can find good materials. Unselected camera motion, cuttings and so on.
We Shot for BK-Tires some traction test in a field.
Like as in the kitchen, when you use the left-overs, you could cook good dishes.
I’m on fire
but he needs no pellet
he certainly doesn’t lack energies
Heat is our need,
from all points of view
Affection, passion, solidarity,
love, joy, peace,
these are tough moments.
That’s from encounters that the sparkles
(and good relationships) are made,
then warmth comes easily,
by sharing our everyday life
We can have our “jolly”
be it wood or be it pellet,
it doesn’t matter
it’s always ready to help us out
but it’s us who decide when to play it.
Produzione: Gianni Canali Studio
Soggetti: Gianni Canali e Alessandro Della Valentina
Regia e DoP Gianni Canali
Camera Alessandro Della Valentina
Editing Alessandro Della Valentina
Elettricista & Assistente luci Marco Bergamini / Sebastiano Trovesi
Trucco Elena Donati
Agency: Forlani Studio
Edoardo Milesi & Archos
Amina e Paolo
Marco e Silvia
Adele e Gigi
“Now that I have gained some experience, I know how to save my energies to be more efficient and
how to look for the simple, logic solution, the practicable one”
You may think you can keep everything under control,
Your schedule is planned… examinations, timing
Then we are warned: next week they are celebrating at the Sports Centre, you know, concerts, spare ribs…
Ok, no problem, we’ll shoot in the big field, the empty one.
But the wind is spiteful, you can’t control its changes of direction,
and the barbecue’s smoke is going straight to that corner in which we had planned to film the next scene.
And it’s not over yet, tonight they are playing heavy metal… freaky illumination on stage,
crazy spotlights coming from everywhere
A solution must be found:
between one song and another the band always takes a break,
so while the rockers are taking a breath, we take this opportunity…and light, ciak, action!
Next scene on program and here comes the smoke from the kitchens… well,
shall we eat some cotechinos, us too? Soon or later, they will be serving the dessert, I hope
Technology, planning and organisation are essential
but sometimes a degree of flexibility and improvisation is usefull, indeed
as unforeseen events get you to find unexpected solutions, which might even be better than the predictable ones.
All of that happened during the realization of the video “Football Innovstion”,
a Gewiss & Corus National Amateur League project,
aimed to grant security to over one million amateurs,
who practice our country’s most popular sport
Dietro le quinte
Gianni Canali Studio
Direction e DoP Gianni Canali
Screenplay Leone Belotti
Camera Alessandro Della Valentina e Stefano Testa
Editing Alessandro Della Valentina
Electrician & Assistant luci Sebastiano Trovesi
Make up Giorgia Gervasio