ENTREPRENEURS WHO WORK
The title might sound provocative,
Let’s specify it immediately: for me it is, indeed.
Entrepreneurs who work,
get their hands dirty,
expose themselves, act consciously and passionately,
hire the young, less young and even less young ones
put their lifetime savings on the line, to go on,
in this time of crisis, to avoid laying off their staff.
Entrepreneurs who work
all day long
training never stops,
research done in “leisure time”.
Entrepreneurs who work,
they have flaws, too, that’s undeniable,
sometimes they walk head down,
don’t take a breath,
take up time from their family
barely go to the theatre, to the cinema, to a vernissage…
find the time, if you manage to.
Entrepreneurs who work
judge them as you want
you may think that’s rhetoric
but they have what it takes
look at them in their face
that’s the right chance.
Maybe the rhythm of time passing frightens us,
that’s why its value is often neglected?
But our choices, priorities and approach to life
are measured by the time we devote to our actions.
Skipping the chapters of a book to find out how it ends or pushing the fast-forward button.
We fool ourselves and don’t even understand why.
Being aware of time passing by makes us aware of the value of any single object we hold in our hands, too.
Paying attention to the flow of every single action makes us deeply understand the effort put into creating a product.
Almost all of us own a car and we know every car’s heart is the turbochargers.
Turbochargers’s mechanized process of creation surely can’t be defined as very thrilling.
But telling through images the time and the rhythm needed to produce it
helps us get the necessary perfection employed to make it carry out its worthwhile task for days, months, years.
So take your time, there’s also some good music, obviously at the right pace.
After all, it’s just a couple of minutes, maybe the time you need to discover the value of your own time
The soundtrack comes from four guys,
street musicians, probably students
looking for some money
to satisfy their everyday needs
The shots come from history,
the history of a city, of humanity,
They come from the symbols of the past and those left by afterwords for the future generations to remember
The support comes from the best travel mate ever,
Paolo, who tirelessly sustains me during my journey
with his culture, his organisation and his patience
The gratifications come from light,
the ink I use to express
my work, my pleasure, my life,
a great emotion
Waste shooting are we sure?
Ma grand mother told me to check well before throw out of the window my wastes.
You can find good materials. Unselected camera motion, cuttings and so on.
We Shot for BK-Tires some traction test in a field.
Like as in the kitchen, when you use the left-overs, you could cook good dishes.
I’m on fire
but he needs no pellet
he certainly doesn’t lack energies
Heat is our need,
from all points of view
Affection, passion, solidarity,
love, joy, peace,
these are tough moments.
That’s from encounters that the sparkles
(and good relationships) are made,
then warmth comes easily,
by sharing our everyday life
We can have our “jolly”
be it wood or be it pellet,
it doesn’t matter
it’s always ready to help us out
but it’s us who decide when to play it.
Produzione: Gianni Canali Studio
Soggetti: Gianni Canali e Alessandro Della Valentina
Regia e DoP Gianni Canali
Camera Alessandro Della Valentina
Editing Alessandro Della Valentina
Elettricista & Assistente luci Marco Bergamini / Sebastiano Trovesi
Trucco Elena Donati
Agency: Forlani Studio
Edoardo Milesi & Archos
Amina e Paolo
Marco e Silvia
Adele e Gigi
“Now that I have gained some experience, I know how to save my energies to be more efficient and
how to look for the simple, logic solution, the practicable one”
You may think you can keep everything under control,
Your schedule is planned… examinations, timing
Then we are warned: next week they are celebrating at the Sports Centre, you know, concerts, spare ribs…
Ok, no problem, we’ll shoot in the big field, the empty one.
But the wind is spiteful, you can’t control its changes of direction,
and the barbecue’s smoke is going straight to that corner in which we had planned to film the next scene.
And it’s not over yet, tonight they are playing heavy metal… freaky illumination on stage,
crazy spotlights coming from everywhere
A solution must be found:
between one song and another the band always takes a break,
so while the rockers are taking a breath, we take this opportunity…and light, ciak, action!
Next scene on program and here comes the smoke from the kitchens… well,
shall we eat some cotechinos, us too? Soon or later, they will be serving the dessert, I hope
Technology, planning and organisation are essential
but sometimes a degree of flexibility and improvisation is usefull, indeed
as unforeseen events get you to find unexpected solutions, which might even be better than the predictable ones.
All of that happened during the realization of the video “Football Innovstion”,
a Gewiss & Corus National Amateur League project,
aimed to grant security to over one million amateurs,
who practice our country’s most popular sport
Dietro le quinte
Gianni Canali Studio
Direction e DoP Gianni Canali
Screenplay Leone Belotti
Camera Alessandro Della Valentina e Stefano Testa
Editing Alessandro Della Valentina
Electrician & Assistant luci Sebastiano Trovesi
Make up Giorgia Gervasio
I took word for word the inspiration of Massimo Lentsch, Colmark’s deus ex machina.
They are free-range, resolute, pragmatic, efficient: the temporary “magut”**
So let’s put a strain on them and force them to climb the scaffoldings, helmet on their head, ladders, two or three of flights.
They didn’t turn a hair.
The boss standing next to the concrete mixer, shovel, tough pose and look, leading the group.
Nice guys “assembled” for a portrait: the cover of the book from Franco Angeli series “The International Marketing Labourers I Manovali del Marketing Internazionale”. I manovali del marketing internazionale.
We have decided to tell this experience through a time lapse you can watch here.
**Magut is a typical word in dialect of Bergamo indicating a manual laborer
They keep saying it over and over again:
fruit is good.. vegetables, too.
You extract the health benefits from
apples, bananas, kiwis, celery, carrots, oranges,
one glass and you hit the ground running
but where to and what speed?
Fruit contains sugars, which should make our mind think better,
but are you sure we have enough time to think over?
You run faster and faster for any activity: social, working, leisure ones…
But before acting you have to think, and do it well.. if not, you are in the soup.
Thoughts and Actions… do you remember?
It’s the way you keep up the pace of your life that makes the difference
… Take a b r e a k i n s l o w m o t i o n
t o m e d i t a t e
t o o b s e r v e
t o a c t
t o w a t c h o u r v i d e o
o b v i o u s l y s h o t i n s l o w m o t i o n
“…I’m a real artisan. I started in a small village… Brioches, cakes, macaroons, mignons,
choocolates… I use the best ingredients … We have two workshops… Everyday I keep saying to
my staff: we have to satisty our costumers’ desires.”
This last sentence was the key for the story.
Gino Fabbri is not a simplle pastry chef, google his name and you’ll agree with me
So we decided to avoid the usual first or third person narrator: we had to tell Gino’s story, not any
pasrtry’ s story
That was our aim: collecting people’s thoughts while celebrating their own daily and special sweet
At the World Pastry Stars 2015 Gino showed the video; at the end, addressing to the audience, he
thanked me publickly, but I think he told a lie when he said it was the first time he watched it.
I was touched, thank you Gino.
The pleasure that children feel jumping in puddles
or cycling as fast as they can, splashing everywhere and everyone.
The sensation is the same,
that pleasure of transgression, that grabs you in that moment.
We tried that pleasure time and time again,
and then we stopped it, crystallized in an image:
the crown of His Majesty!