GINO FABBRI

04.02.2016 Corporate, Storytelling, Video

“…I’m a real artisan. I started in a small village… Brioches, cakes, macaroons, mignons,

choocolates… I use the best ingredients … We have two workshops… Everyday I keep saying to

my staff: we have to satisty our costumers’ desires.”

This last sentence was the key for the story.

Gino Fabbri is not a simplle pastry chef, google his name and you’ll agree with me

So we decided to avoid the usual first or third person narrator: we had to tell Gino’s story, not any

pasrtry’ s story

That was our aim: collecting people’s thoughts while celebrating their own daily and special sweet

life bites.

At the World Pastry Stars 2015 Gino showed the video; at the end, addressing to the audience, he

thanked me publickly, but I think he told a lie when he said it was the first time he watched it.

I was touched, thank you Gino.

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