THE VALUE OF TIME

08.03.2017 Corporate, Video

Maybe the rhythm of time passing frightens us,
that’s why its value is often neglected?

But our choices, priorities and approach to life
are measured by the time we devote to our actions.

Skipping the chapters of a book to find out how it ends or pushing the fast-forward button.
We fool ourselves and don’t even understand why.

Being aware of time passing by makes us aware of the value of any single object we hold in our hands, too.
Paying attention to the flow of every single action makes us deeply understand the effort put into creating a product.

Almost all of us own a car and we know every car’s heart is the turbochargers.
Turbochargers’s mechanized process of creation surely can’t be defined as very thrilling.
But telling through images the time and the rhythm needed to produce it
helps us get the necessary perfection employed to make it carry out its worthwhile task for days, months, years.

So take your time, there’s also some good music, obviously at the right pace.
After all, it’s just a couple of minutes, maybe the time you need to discover the value of your own time

 

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